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Nearly half of all new music uploaded to Deezer is now AI-generated

The streaming platform says it receives 75,000 AI tracks a day, but consumption remains low and most streams are flagged as fraudulent.

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by Defused News Writer
Nearly half of all new music uploaded to Deezer is now AI-generated
Photo by Fábio Lucas / Unsplash

Deezer has put a number on what many in the music industry suspected but few had quantified.

AI-generated tracks now account for 44% of all new music uploaded to the platform, with nearly 75,000 arriving every day and more than two million each month.

The growth curve is striking.

Deezer reported around 10,000 AI tracks per day in January 2025 when it first launched its detection tool.

That rose to 30,000 by September, 50,000 by November and 60,000 by January of this year.

The current figure of 75,000 represents a sevenfold increase in roughly 15 months.

Volume up, value down

The volume of AI-generated uploads is not matched by listener demand.

Consumption of AI music accounts for just 1% to 3% of total streams on the platform, and Deezer said 85% of those streams are detected as fraudulent and demonetised.

Songs tagged as AI-generated are automatically excluded from algorithmic recommendations and editorial playlists.

Deezer will also stop storing high-resolution versions of AI tracks.

The company began tagging AI music at platform level in June 2025 and flagged more than 13.4 million AI tracks over the course of last year.

A detection arms race

The challenge for streaming platforms is that AI-generated music is becoming harder for listeners to identify.

Deezer cited a November survey in which 97% of participants could not distinguish between fully AI-generated and human-made tracks.

That finding was underlined when an AI-generated song recently topped the iTunes charts in the United States, United Kingdom, France, Canada and New Zealand.

Deezer chief executive Alexis Lanternier used the announcement to call on the wider music industry to act, saying AI-generated music is "far from a marginal phenomenon" and urging the ecosystem to help safeguard artists' rights and promote transparency for fans.

What this means for the industry

The numbers raise uncomfortable questions for every streaming platform, label and distributor.

If nearly half of all new uploads are AI-generated and most of the associated streams are fraudulent, the economics of music distribution are being distorted at scale.

Royalty pools are diluted when fake streams siphon payments away from human artists.

Recommendation algorithms face a growing filtering burden.

Storage and bandwidth costs rise for content that generates minimal legitimate engagement.

Deezer has moved faster than most competitors on detection and labelling, but one platform acting alone cannot solve a supply-side problem of this scale.

The question is whether labels, distributors and rival platforms will adopt comparable transparency measures or continue to absorb AI-generated uploads without flagging them.

For artists, the immediate threat is less about AI music replacing human creativity than about AI-generated volume crowding discovery channels and diverting royalty income through fraudulent streams.

The long-term risk is that listeners, unable to tell the difference, stop caring about the distinction entirely.

The recap

  • Deezer reports 44% of daily uploads are AI-generated tracks
  • Platform receives almost 75,000 AI tracks per day
  • Deezer will stop storing hi-res versions of AI tracks
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by Defused News Writer

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