Huawei, the Chinese technology group, has launched the Pura X Max, a book-style foldable smartphone that adopts a wider form factor than any rival device currently on sale.
The handset, unveiled at an event in Guangzhou alongside the new Pura 90 flagship series, shifts away from the tall, narrow foldable designs popularised by Samsung and adopts a roughly square aspect ratio intended to make multitasking and media consumption more natural.
Both the 5.4-inch cover display and 7.7-inch internal screen use a root-two-to-one aspect ratio and support adaptive refresh rates between 1Hz and 120Hz via LTPO technology.
The cover screen reaches 3,500 nits of peak brightness, while the internal display hits 3,000 nits.
The device is powered by Huawei's Kirin 9030 Pro chipset, runs HarmonyOS 6 and carries a 5,300mAh battery with 66W wired and 50W wireless charging.
Its camera system includes a 50-megapixel main sensor with variable aperture, a 50-megapixel periscope telephoto and a 12.5-megapixel ultrawide, branded under Huawei's XMAGE imaging platform.
The standard model starts at 10,999 yuan, roughly $1,613, for 12GB of RAM and 256GB of storage, rising to 13,999 yuan for the Collector's Edition with 16GB and 1TB.
Huawei also introduced the M-Pen 3 Mini stylus, which supports air gestures and integrates with the device's AI assistant.
The launch gives Huawei a first-mover advantage in wide-format foldables, a category Apple and Samsung are expected to enter later this year.
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Samsung is reportedly planning to unveil its own wide foldable at a July event, while Apple's first foldable iPhone is not expected before the second half of 2026.
The Pura X Max will initially be available only in China, where Huawei's HarmonyOS ecosystem now runs on more than 55 million devices.
The recap
- Huawei launched the Pura X Max foldable in China
- 7.7-inch internal display, 3000 nits peak brightness, and 5.4-inch cover
- Preorders open today; competitors expected in second half of 2026
