Meta Platforms is expanding how it monetises its social apps by introducing paid consumer tiers across Facebook, Instagram, WhatsApp and its Meta AI tools.
The consumer-facing "Plus" plans are priced at $3.99 per month for Instagram Plus and Facebook Plus and $2.99 for WhatsApp Plus, and include profile-customisation tools, enhanced story controls, super reactions and expanded activity insights.
"The goal is to offer additional functionality for heavy users while keeping core services free," Meta said.
The Facebook pwner is also testing a unified subscription framework called Meta One and will trial two AI plans under that hub: Meta One Plus at $7.99 per month and Meta One Premium at $19.99, the latter offering greater computing power for complex queries and expanded image and video generation capabilities.
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Testing of the Meta One AI tiers is scheduled to begin next month, and Meta said the existing Meta Verified subscription, which targets verification and impersonation protection, will remain separate.
Meta said it expects to add more features to paid tiers over time as part of a broader push to monetise creators, power users and businesses while keeping basic services free.
