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Reddit has competition as Meta launches app that allows Facebook users to post under a nickname

The standalone app surfaces Facebook Groups as a Reddit-like discussion space with AI tools, and users sign in with their Facebook account to import groups, profile and activity.

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Reddit has competition as Meta launches app that allows Facebook users to post under a nickname

Meta has released Forum, a standalone app that centralises conversations from Facebook Groups into a Reddit-style feed and lets users post under a nickname while keeping shared content visible in the same groups on Facebook.

Meta, the social media company, positions Forum as a place for deeper discussions and real answers and has built an AI-powered Ask tab that compiles responses from across groups plus an admin AI assistant intended to help group administrators manage and moderate content.

Forum mirrors a previous effort, Meta launched a dedicated Groups app in 2014 that was shuttered in 2017, and it arrives amid a run of small, experimental apps from Meta including last month’s Instants; the company says Forum’s feeds are centred on conversations within groups so users can pick up where they left off.

The release fits a broader product push at Meta: The Wall Street Journal reported CEO Mark Zuckerberg asking whether the company could "build 50 new apps" and saying they should start by shipping a few, a remark framed as a signal of expanded app experimentation.

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