Von, an artificial intelligence platform built by Rattle Software, is pitching itself as an "intelligence layer" for sales and revenue teams, pulling data from Salesforce, HubSpot, call transcripts and internal documents to automate routine commercial tasks.
The product is aimed at what the company describes as a fragmented revenue technology stack, revolutionisedsales teams depend on siloed data and manual CRM updates.
"AI has revolutionised the workflow for people who build things, but there is nothing that has revolutionised the workflow for people who sell those things," chief executive Sahil Aggarwal told VentureBeat.
The platform constructs what Rattle calls a company-specific "context graph", mapping deal stages, sales territories and institutional knowledge using a combination of large language models from Anthropic, OpenAI and Google.
It cross-references call transcripts with CRM records to flag discrepancies in how lost deals are categorised and to assess deal health from sentiment signals.
Features include deal health monitoring, automated pre-call briefings, win/loss analysis and the automation of Salesforce administrative tasks typically handled by revenue operations teams.
Rattle said Von crossed $500,000 in revenue within its first eight weeks on the market and projected it would reach $10 million in its first year.
Pricing combines per-seat subscriptions with consumption-based credits, ranging from $20 a month for individual sellers to $1,000 a month for a chief revenue officer seat.
The company claimed 95% accuracy in predicting deal outcomes and said the platform now completes more than 10,000 revenue tasks per week for customers.
Taylor Kelly, head of revenue operations at Tapcart, an early customer, described the platform as functioning more like additional headcount than a conventional software tool.
Rattle is backed by Sequoia Capital, Lightspeed Venture Partners, Insight Partners and GV, the venture arm of Alphabet.
The recap
- Von launches as an AI intelligence layer for revenue teams.
- Crossed $500,000 in revenue within its first eight weeks.
- Projects to reach 10 million in revenue in first year.
