YouTube is launching the Top Sports Podcast Lineup, now generally available to all U.S. advertisers so brands can align with sports podcasters on the platform.
The move follows rising viewership on the service: the company said in an announcement that in 2025 there were over 8.5 billion views of sports-related podcasts on YouTube and that 56% of 14-24 year-olds watch podcasts or videos from athletes every week.
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The lineup gives advertisers a way to buy placements alongside YouTube Select podcasters that fans follow, naming shows from New Heights to The Rich Eisen Show as examples. "YouTube is where all sports come to life," the company said in an announcement.
The announcement frames the product as a way for brands to capture post-game engagement, keeping advertising within the conversation that unfolds on YouTube after major events and championship games.
The recap
- YouTube launches Top Sports Podcast Lineup for U.S. advertisers.
- Sports podcasts on YouTube had over 8.5 billion views.
- Lineup pairs brands with YouTube Select podcasters like New Heights.
