X, the social media platform owned by Elon Musk, is rolling out automatic post translation and a new AI-powered image editing tool, both built on technology from xAI, the artificial intelligence company Musk also controls.
The translation feature, announced late on Tuesday by X's head of product Nikita Bier, is being made available globally and will automatically translate posts into a user's preferred language without any manual input.
The translations are generated by Grok, xAI's large language model, and users who prefer to read content in its original language can disable the feature on a per-language basis via a settings toggle.
Other platforms have pursued similar functionality, with Reddit having tested machine translation over several years in an effort to extend the reach of its content to non-English-speaking audiences.
X is also launching a photo editing suite within its iOS app, with an Android version to follow.
The editor includes drawing and text overlay tools as well as a blur function designed to obscure faces, credit card numbers, or other sensitive information within images.
The most significant addition is a natural language editing tool powered by Grok, which allows users to describe a desired change in plain text and have the model generate a modified version of the image.
The feature is comparable to AI image editing tools already offered by Google and Adobe, the design software company.
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It is unclear whether X's new AI editing capability will be restricted to paying subscribers.
Earlier this year, Musk faced criticism from regulators and politicians in multiple countries after X allowed users to generate sexualised edits of other people's images without their consent, a controversy that prompted the company to limit its image generation tools to paid accounts.
