X locks Grok image tools behind paywall after global backlash
Elon Musk’s platform has restricted Grok’s image generation to paying users on X, following international criticism over the creation of sexualised and non-consensual images.
X has moved to curb the use of Grok’s image generation features, limiting access to paying subscribers only after intense scrutiny from governments and regulators around the world.
The decision follows widespread criticism of xAI, the artificial intelligence group behind Grok, after users were able to generate sexualised and nude images of women and children. The feature initially launched with daily limits and was available to all users on X.
On Friday, Grok confirmed in replies to users that image creation and editing would now be restricted to subscribers on X. The change does not currently apply to the standalone Grok app, where image generation remained available without payment at the time of publication.
The backlash was swift. Users had been able to upload photographs of real people and prompt Grok to generate explicit versions, triggering a surge in non-consensual images involving minors, celebrities and public figures.
Both X and Elon Musk publicly condemned the misuse of the tool. Musk said anyone generating illegal content with Grok would face the same consequences as users uploading such material directly to the platform.
Regulators have taken a hard line. Authorities in the United Kingdom, the European Union and India have all raised concerns. The European Union has asked xAI to preserve documentation linked to Grok, while India has ordered X to make immediate changes or risk losing legal protections. The UK communications regulator has also contacted the company.
The episode highlights the growing tension between rapid deployment of generative AI tools and regulatory expectations. For X, the move to a paywall appears designed to slow misuse and demonstrate greater control. Whether it satisfies regulators remains to be seen.
