WHOOP named Scuderia Ferrari HP wearable partner
WHOOP will become the official health and fitness wearable partner and team partner of Scuderia Ferrari HP starting in the 2026 season.
WHOOP becomes official wearable partner of Scuderia Ferrari from 2026
Health and fitness wearable company WHOOP has signed a global partnership with Scuderia Ferrari HP, bringing its technology to the Formula One team from the 2026 season.
WHOOP said it has agreed a global partnership with Scuderia Ferrari HP that will see it become the team’s official health and fitness wearable partner and a team partner starting in 2026.
Under the agreement, WHOOP branding will appear on Ferrari cars and drivers, and WHOOP devices will be used across the team to track health, recovery and fitness, the company said.
WHOOP said the partnership includes a first-of-its-kind integration between Ferrari’s medical team and the WHOOP Performance Science team, led by Kristen Holmes. The collaboration is designed to improve physical efficiency, recovery and overall wellbeing through a structured human performance programme.
Holmes said the partnership goes beyond sponsorship, allowing WHOOP to deliver continuous insights into sleep, recovery, physical strain and resilience. She said this data will help Ferrari’s drivers and wider team adapt more quickly, manage fatigue and maintain performance under the extreme physical and mental demands of Formula One.
WHOOP said it plans to work closely with Ferrari’s medical staff on research arising from the programme, with the aim of publishing findings based on the collaboration.
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Lorenzo Giorgetti, chief racing revenue officer at Ferrari, said the partnership extends Ferrari’s data-driven approach beyond the car itself, combining high-performance engineering with insights into human health and performance.
WHOOP said further details are available through its digital press materials and official online channels
The Recap
- WHOOP signed a global partnership with Scuderia Ferrari HP.
- WHOOP logo will appear on cars and drivers in 2026.
- Team medical staff will collaborate with WHOOP Performance Science team.
