Visa launches stablecoins advisory business
Visa's consulting arm will advise banks, fintechs and merchants on stablecoin strategy and integration.
Visa has launched a Stablecoins Advisory Practice to guide banks, fintechs, merchants and businesses on market fit, strategy and implementation.
The service is offered by Visa Consulting & Analytics, Visa said in Monday's announcement. It arrives as the overall 'market value' of the stablecoin segment market cap has surpassed $250 billion, the payments firm noted.
Visa said its settlement volume has accelerated, reaching a $3.5 billion annualized run rate as of 30 November.
The new advisory service will provide training, strategy development, use case sizing, go-to-market planning and technology enablement for stablecoin integration.
“Having a comprehensive stablecoins strategy is critical in today’s digital landscape,” said Carl Rutstein, global head of Visa Consulting & Analytics.
The company said the new unit taps Visa's global network of consultants, data scientists and product experts.
Giving further insight, Visa added that it had piloted stablecoin settlement using USDC in 2023, has more than 130 stablecoin-linked card issuing programs in over 40 countries, and that Visa Direct pilots will enable qualified businesses in certain jurisdictions to pre-fund cross-border payments using stablecoins and send direct payouts to individuals' stablecoin wallets.
The Recap
- Visa launches a Stablecoins Advisory Practice for clients.
- Settlement volume reached a $3.5 billion annualized run rate.
- Contact VCA stablecoins advisors via email provided in release.
