TUBR, a Sheffield-based artificial intelligence analytics company, has been selected for the Andorra Open Valley accelerator as its demand-forecasting platform begins live trials with downtown Phoenix hospitality venues later this month.
The move underscores similar operational pressures across distant markets: Phoenix faces convention-driven swings and extreme summer heat, while Andorra contends with a dual ski-and-hiking tourism cycle that strains staffing, inventory and occupancy planning.
TUBR’s Pulse platform uses a physics-based approach to sparse time-series data and integrates with existing point-of-sale systems to produce plain-language scenario cards for frontline managers, the company said in an announcement. The program surfaces day-ahead and week-ahead occupancy and staffing predictions by correlating day of week, local events, weather and booking patterns.
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“We started in Phoenix because we believed Arizona’s hospitality market was the right place to prove our technology in the US — fast-growing, diverse, and genuinely open to innovation,” said Dash Tabor, Founder and CEO at TUBR. He added that selection for Andorra Open Valley is not a pivot but "a proof point," and noted the company is operating on two continents with a team member based in Arizona to support trials and commercial development.
Andorra Open Valley is run by Creand Crèdit Andorrà through Creand Accelera in collaboration with Plug and Play, which operates in more than 60 locations and connects to over 550 corporate partners and 100,000 startups. The accelerator will run 30 startups across three years in six-month hybrid cycles, while TUBR uses the Phoenix trials to validate cross-market scalability ahead of a wider US rollout.
The recap
- Selected for Andorra Open Valley international accelerator program.
- Plug and Play links program to 550+ corporations, 100,000 startups.
- Phoenix live trials with downtown venues launching later this month.