Tesla failed to impress members of the finance community with this past weekend's low-key introduction of its previously highly-hyped 'robotaxi'.
The EV-maker is launching its autonomous ride-hail service in Austin this weekend without the fanfare that most have come to expect from Elon Musk's car company.
An initial roll-out will involve ten to twenty Teslas, essentially in a test environment, spanning a 'geofenced' area within Austin, Texas.
It's expected that a larger phase of Robotaxi roll-out may follow in the coming weeks.
The apparent lack of fireworks was meanwhile reflected among financial analysts at Swiss Bank UBS, which called Tesla a "sell" and reckons the EV stock is worth only $215 per share (the current price is $354).
According to UBS, the Tesla price today already prices a lot of the robotaxi potential.
UBS reckons robotaxis can be worth US$99 per share in value by 2040, under a 'best-case' scenario in which Tesla operates a fleet of 2.3 million robotaxis, generating US$200 billion a year in revenue.
The rest of the market didn't necessarily agree with the Swiss bank, as Monday saw Tesla stock jump 10% to $354.40.