StubHub ranks Jets, Cowboys and Bengals among NFL’s most loyal fans
Ticketing platform tracks demand patterns ahead of Super Bowl LX
StubHub has named the New York Jets, Dallas Cowboys and Cincinnati Bengals as having some of the most loyal fanbases in American football, based on ticket-buying patterns across two regular seasons.
The findings come from StubHub’s Most Loyal Fans in Football report, which draws on marketplace data from the 2024–25 and 2025–26 National Football League seasons. The company said it used a composite index measuring repeat buyer rate, year-over-year consistency, and fan demand during losing streaks and the final weeks of the season.
StubHub said Jets fans maintained strong demand despite the team posting one of the league’s worst records, while supporters of the New York Giants and Las Vegas Raiders also continued buying tickets through prolonged runs of losses.
Fourteen of the NFL’s 32 teams recorded less than 10% variation in ticket demand compared with the previous year, according to StubHub.
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“Wins and losses matter, but they don’t define real fandom,” said Adam Budelli, head of NFL partnerships at StubHub.
Tickets for Super Bowl LX are now available on the platform, the company said.
The Recap
- StubHub released a Most Loyal Fans in Football report.
- Report used ticket data across the 2024–25 and 2025–26 seasons.
- Super Bowl LX tickets are available now on StubHub.
