Stripe backs Higgsfield’s creator push as payments become the plumbing of global scale

Stripe is supporting the global expansion of Higgsfield, the video generation platform, as it launches a creator marketplace designed to help users sell and monetise content across borders.

In a statement, the companies said Higgsfield doubled its annual revenue run rate from $100m to $200m in the space of two months, relying on Stripe’s infrastructure for checkout, payments, billing and fraud prevention as it expanded internationally. The growth spurt followed the platform’s product launch last year, when Higgsfield integrated Stripe in just three days using a single backend engineer.

The speed of that integration reflects a broader shift in how digital platforms scale. For a lay reader, backend engineering refers to the systems users never see but rely on for payments, subscriptions and compliance. Instead of building these components in-house, many startups now plug into payment platforms that offer them as modular services.

Higgsfield is using Stripe Connect, a product designed for marketplaces, to onboard and pay creators while handling regulatory requirements such as identity checks and tax reporting. This allows creators to sell content without having to manage payment compliance themselves, while Higgsfield avoids the legal and operational risk of doing it manually.

Creators on the platform are primarily based in the United States, Europe, the UK, South Korea, Japan and Canada, reflecting Higgsfield’s global ambitions. Stripe said the setup enables the company to verify creators, route payments and manage payouts across jurisdictions from a single system.

“Higgsfield operates at a global scale, where reliability and compliance matter as much as speed,” said Alex Mashrabov, founder and chief executive of Higgsfield. “Stripe provides the enterprise-grade foundation that allows us to support multiple payment methods, operate across markets, and evolve our business model with confidence.”

Payments choice is central to that strategy. Higgsfield accepts credit cards alongside local payment methods such as Pix in Brazil, Kakao Pay and Naver Pay in South Korea, and WeChat Pay in China. These options matter because consumers are more likely to complete a purchase using familiar local systems rather than international cards.

The company also accepts stablecoin payments through Stripe. Stablecoins are digital tokens designed to track the value of traditional currencies, typically the US dollar. By settling payments on blockchain rails while keeping prices stable, they can reduce cross-border fees and delays, particularly for international creators.

More than 40% of Higgsfield’s transactions are now processed through Link, Stripe’s consumer wallet, which stores payment details for repeat use. Stripe said Link is used by more than 200m consumers globally, helping reduce friction at checkout by avoiding repeated data entry.

Other features are aimed at smoothing international expansion. Stripe’s Adaptive Pricing displays prices in local currencies across 150 countries, reducing confusion for customers and improving conversion rates. Its AI-based payment optimisation tools, which adjust how transactions are routed and authorised, have produced a reported 95.6% authorisation rate across the US, Europe and Australia for Higgsfield.

Behind the scenes, Higgsfield also uses Stripe Billing to manage subscriptions, Stripe Tax to calculate and collect taxes across jurisdictions, and Stripe Radar to monitor transactions in real time for fraud. For a growing marketplace, these systems replace what would otherwise be a patchwork of country-specific solutions.

The partnership illustrates how payments infrastructure has become a strategic enabler rather than a utility. In creator economies, where platforms must attract both audiences and contributors, the ability to pay creators quickly, compliantly and in their preferred currency can be a competitive advantage.

It also highlights a reality often overlooked in stories of rapid growth. Doubling revenue in two months is not just about demand; it depends on whether systems can keep up. Failed payments, compliance errors or fraud spikes can derail expansion just as quickly as a lack of users.

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For Stripe, Higgsfield’s growth offers a case study in how its products are used beyond simple checkout. The company has positioned itself as a full-stack financial layer for online businesses, handling everything from taxes to payouts so platforms can focus on product and growth.

For Higgsfield, the test will be whether the marketplace can sustain momentum as it adds more creators and markets. Payments may be invisible to users when they work well, but as this expansion shows, they are often the quiet determinant of which digital platforms can turn speed into durable scale.

The Recap

• Stripe supports Higgsfield’s global growth and marketplace launch.
• Higgsfield doubled annual revenue run rate to $200 million.
• Link now powers over 40% of Higgsfield’s transactions.