STARTRADER named official NBA partner from 2026
The global trading platform will gain prominent in-arena and broadcast exposure as part of a multi-channel partnership tied to the league’s 80th season and wider social impact initiatives.
STARTRADER will become an Official Partner of the National Basketball Association from 2026, marking a big step in the company’s push to position itself as a global consumer brand.
The FOREX company said the partnership will place STARTRADER branding across in-arena backdrops, broadcast-visible placements and selected NBA media platforms. It added that the agreement will support year-round storytelling through digital and broadcast channels, as well as selected live events, and will include joint social impact initiatives with the league.
STARTRADER described the deal as part of a broader repositioning under the theme “Built on Trust, Driven by Growth”. The company said the collaboration reflects its expansion and growing cooperation with global institutions, and aligns with its stated focus on making global trading more accessible and trusted through transparent market access, advanced tools and customer support.
The partnership comes as the NBA prepares to celebrate its 80th season, a milestone the league has framed as an opportunity to highlight its global reach and cultural influence. STARTRADER said the timing underscores its ambition to operate on the world stage alongside established international brands.
Financial terms of the agreement were not disclosed. The company said further details on activations and joint initiatives will be announced closer to the start of the partnership.
The Recap
- STARTRADER becomes the NBA's Official Partner beginning in 2026.
- Brand will appear across arenas, broadcasts and league media platforms.
- Activations include year-round storytelling across digital, broadcast and events.
