Spotify has partnered with Liquid Death to introduce the Eternal Playlist Urn, a collector’s item now available for purchase in the US in limited quantities.
The product pairs physical design with audio playback to extend users' music beyond typical settings.
The company describes the device as the world’s first wireless speaker designed to bring music “somewhere it’s never been before,” and it includes a discreet Bluetooth speaker built into the lid that connects to compatible devices for continuous playback.
Spotify and Liquid Death are also debuting the Eternal Playlist Generator for Spotify users in the US.
The generator combines answers to a few questions with a user’s Spotify listening history to produce a personalized mix.
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In the materials attached to the co-branded PR stunt, notes sample AI playlist prompts such as "What’s your eternal vibe?" and "What’s your go-to ghost noise?," and adds that "Life needs music. So does the afterlife."
Users can visit the Eternal Playlist Generator to create an Eternal Playlist tailored to their listening history and the generator responses. Spotify presents the urn and the generator as paired products for fans who want a permanent soundtrack.