SeatGeek is letting Google’s AI read its ticket inventory. Here’s what it means

SeatGeek is joining Google as a pilot partner for its new agentic AI search tools. In simple terms, Google’s AI can now read SeatGeek’s event data and act on it. Not just list it. Not just summarise it. Act on it.

The idea is to help fans find verified tickets in more places. And to help teams, venues and promoters keep up as AI becomes a bigger part of how people search and buy.

The feature lives inside Google Labs in the U.S. Users with Google AI Pro or Ultra get higher limits. It also works through Google’s AI Mode. Google’s models can scan SeatGeek’s inventory, compare prices and seating options across platforms and take actions when a user says something like “Find me the best deal for Friday.”

SeatGeek co-founder Russ D’Souza says fans are no longer starting on one platform. They ask questions across assistants and planning tools. He says the goal is simple. Make sure SeatGeek events show up wherever people are talking about them.

SeatGeek says early analysis shows its listings appear in AI search results more often than other major ticketing platforms for the same prompts. The company used Profound to run that comparison.

The Google partnership is one piece of a bigger plan. SeatGeek is also testing user-generated content, improving how it structures its ticket data and experimenting with multimodal search. The company says these AI discovery features will keep expanding into 2026 as Google adds more capabilities.

The recap

• SeatGeek joins Google’s pilot for agentic AI search integration.
• Google’s agentic ticketing experience is available via Labs and AI Mode.
• SeatGeek expects expanded AI discoverability features to roll out through 2026.