SeatGeek, the live events ticketing marketplace, has integrated its primary ticket inventory into Spotify's event discovery platform, giving it access to the music streaming service's 751 million monthly active users.
The feature surfaces SeatGeek events through personalised recommendations and notifications based on listener preferences, routing fans from artist discovery into a ticketing flow where they can compare options and select seats.
Russ D'Souza, co-founder and president of SeatGeek, said the company was focused on making it easier for fans to find the right tickets in the best possible buying experience.
Participating venues include 15 major US partners such as State Farm Stadium in Glendale, Arizona, Nissan Stadium in Nashville, and AT&T Stadium in Arlington, Texas.
The integration uses SeatGeekIQ, the company's AI-driven marketplace intelligence engine, to match recommendations to individual listening habits.
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The feature is live immediately, with fans able to see direct links to SeatGeek tickets for upcoming events by artists they follow within Spotify's event discovery and notifications.
The deal extends SeatGeek's distribution strategy beyond its own platform at a time when competition for primary ticketing contracts among major US venues remains intense.
The recap
- SeatGeek adds primary ticket inventory into Spotify event discovery.
- Spotify has more than 751 million monthly active users.
- Integration is live now; fans will see direct SeatGeek links.
