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Samsung's One UI 8.5 is a better update than Samsung deserves credit for, and a quiet rebuke to Apple's AI stumbles

The global rollout brings AI features, a visual overhaul and cross-platform sharing to hundreds of millions of Galaxy phones, at a moment when Apple's own intelligence promises remain largely unfulfilled

Jamie Ashcroft profile image
by Jamie Ashcroft
Samsung's One UI 8.5 is a better update than Samsung deserves credit for, and a quiet rebuke to Apple's AI stumbles
Photo by Evgeny Opanasenko / Unsplash

Samsung's One UI 8.5 update began its global rollout today, arriving on Galaxy phones across North America, Europe, India, Southeast Asia and Latin America after a five-day head start in South Korea.

It is the kind of mid-cycle software update that rarely generates headlines, but it deserves more attention than it is getting, both for what it delivers and for the competitive context in which it arrives.

One UI 8.5 is built on Android 16 and represents Samsung's most substantial visual and functional refresh since the introduction of Galaxy AI with the S24 series in January 2024.

The update introduces floating pill-shaped menus, a redesigned Quick Panel with deeper customisation options, expanded lock screen personalisation, and AirDrop-style cross-platform file sharing via Quick Share, a feature that now works seamlessly between Samsung phones, Windows PCs and other Android devices.

The AI additions are the headline, and Samsung has been more disciplined than most in how it has tiered them.

Owners of recent flagships, the Galaxy S24 series and newer, plus the Z Fold6 and Z Flip6 onwards, receive the full Galaxy AI suite carried down from the S26 series, including Photo Assist, which can intelligently edit and enhance images using on-device processing, Audio Eraser for removing unwanted background noise from video recordings, Creative Studio for generating and manipulating visual content, and Call Screening, which uses AI to filter incoming calls and provide real-time transcription.

For older devices, specifically the Galaxy S23 series and earlier models that remain within Samsung's update window, the approach is different and arguably more interesting.

Those phones receive a rebuilt Bixby powered by Perplexity, the AI search company, which can understand natural language queries about the phone itself, find buried settings, explain features and perform actions that previously required navigating multiple menus.

It is a more modest capability than the full Galaxy AI suite, but it addresses one of the most persistent complaints about modern smartphones: that they contain hundreds of features most users never discover because they are hidden behind layers of menus.

The mid-range Galaxy A series, spanning the A56, A55, A54 and their equivalents, will receive a reduced set of AI features branded "Awesome Intelligence" from June onwards.

The rollout is happening in waves. The Galaxy S25 series, Z Fold7, Z Flip7 and the Z TriFold received the update first. The S24 series and Z Fold6 are expected later this month. The S23 series and older flagships follow in early June. The A series comes after that.

The competitive context is what makes this update worth pausing on. Apple announced an AI-powered Siri overhaul alongside the iPhone 16 in September 2024, marketed it aggressively through the holiday season, then delayed delivery repeatedly. Nearly two years later, those features remain unavailable. Apple settled a $250 million class-action lawsuit this week over the gap between its AI advertising and its AI reality.

Samsung, by contrast, has been shipping AI features incrementally since January 2024, refining them through successive updates and expanding access down the product range with each cycle. One UI 8.5 extends meaningful AI capabilities to phones that are three years old, a commitment to backward compatibility that Apple has not matched.

None of this is to suggest Samsung has solved the problem of making AI genuinely useful on a phone. Many of the features remain novelties that users try once and forget. The Photo Assist and Audio Eraser tools are impressive in demos but marginal in daily use. Call Screening is valuable but not transformative. The rebuilt Bixby is a significant improvement on its predecessor, but that predecessor set an extraordinarily low bar.

What Samsung has done, and what One UI 8.5 represents, is the steady, unglamorous work of integrating AI into an existing product ecosystem without overpromising, without pulling features that were advertised, and without requiring users to buy the latest hardware to benefit. In a market where the loudest AI announcements frequently turn out to be the emptiest, there is something to be said for a company that simply ships what it says it will ship, on the timeline it said it would ship it.

The recap

  • One UI 8.5 global rollout starts for eligible Galaxy phones
  • S24 series and newer receive enhanced AI features and tools
  • Galaxy S23 support is expected to arrive at a later time
Jamie Ashcroft profile image
by Jamie Ashcroft