Samsung unveils AI-powered Freestyle+ projector ahead of CES

The announcement comes ahead of the Consumer Electronics Show (CES) in Las Vegas, which begins on January 6. The new model builds on the cylindrical design of the original Freestyle but introduces a suite of intelligent features under the "AI OptiScreen" banner.

These tools are designed to automate the setup process, allowing users to project onto varied surfaces with minimal manual adjustment. Key features include 3D Auto Keystone for uneven surfaces, real-time focus correction, and Wall Calibration, which adjusts the picture based on the colour or pattern of the wall.

Samsung confirmed that The Freestyle+ delivers 430 ISO Lumens, representing nearly double the brightness of the previous generation.

Hun Lee, executive vice president of the Visual Display Business at Samsung Electronics, said: “The Freestyle+ reflects Samsung’s vision to create displays that adapt naturally to how people live and move between spaces.”

The projector retains its 180-degree rotating design, enabling projection onto floors, walls, or ceilings. It also features built-in access to Samsung TV Plus and the Samsung Gaming Hub, allowing for streaming and cloud gaming without external hardware.

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For audio, the device includes a 360-degree speaker and supports Samsung’s Q-Symphony technology, which allows the projector to synchronise with compatible soundbars for a more immersive experience.

A phased global rollout of The Freestyle+ is expected to begin in the first half of 2026.

The Recap

• Samsung launched The Freestyle+, an AI-powered portable projector.
• Projector delivers 430 ISO Lumens, nearly twice prior brightness.
• Samsung plans phased global rollout in the first half.