Samsung landed a deal for British AI startup

Korean tech conglomerate Samsung struck a deal to buy Oxford Semantic Technologies (OST), a UK-based startup specializing in ‘knowledge graph’ technology which is expected to enhance AI-related applications..

Samsung intends to integrate the British firm’s technology to enhance its AI offerings and deliver more personalized user experiences across its range of devices, including smartphones, televisions, and home appliances.

Oxford Semantic Technologies, via its flagship product RDFox, is seen as a leader in ‘semantic reasoning’, which is designed to optimise data processing to enable more sophisticated AI solutions.

It comes as Samsung is understood to be working to enhance and upgrade the Bixby personal assistant technology used in its smartphones and other devices.