Salesforce is making a big bet on AI in London

Salesforce (NYSE:ETR) has unveiled plans to make a big AI investment in London, reportedly pouring some $4 billion into UK-based operations, run out of the Blue Fin Building in Southwark.

The company, a SaaS behemoth that is best known for its Customer Relations Management software and tools, has been making a number of investments in AI in the past year.

Its investments included putting money into AI voice specialist Eleven Labs.

“AI has the potential to drive major growth for UK businesses – with the UK AI market predicted to reach over $1 trillion by 2035,” Salesforce UKI chief executive Zahra Bahrololoumi said in a statement.

“To realize this opportunity, industry-leading experts must work together to develop innovative solutions and overcome obstacles,”

“By locating Salesforce’s first AI Center in London, we are sending a clear message to customers and partners on AI: we are deeply committed to working closely together so that you can reap the rewards of this transformative technology while ensuring it is a force for good.”

Howard Dawber, London’s deputy mayor, meanwhile, added: “London is fast becoming one of the most important centres of AI businesses in the world, and we warmly welcome the decision by Salesforce to launch its pioneering UK AI Center in the capital.”

“This new UK AI Center will bring industry experts together to innovate and collaborate.

“It will provide training for Londoners to access the jobs and opportunities of the future and boost our economy as we continue to work towards a fairer and better city for everyone.”