Roborock signs multi-year global partnership with Real Madrid
Smart home robotics firm Roborock has announced a major multi-year partnership with Real Madrid, naming the company as the football club’s official global partner in the cleaning vacuum category.
The agreement was signed in Madrid by Roborock President Quan Gang and Emilio Butragueño, Real Madrid’s director of institutional relations. The collaboration will officially debut at the Consumer Electronics Show (CES) in Las Vegas, taking place from January 6 to 9.
Under the deal, Roborock will benefit from a significant brand presence during home matches at the Bernabéu Stadium. The partnership will include stadium exposure, global marketing campaigns, and "player-led storytelling," alongside fan experiences and initiatives with the Real Madrid Foundation.
Founded 11 years ago, Roborock was identified in 2024 as the world’s best-selling robotic vacuum cleaner brand by research firm IDC. The company now serves more than 22 million households globally as of 2026. Quan Gang said: "At Roborock, we believe true innovation exists to free people’s time and make everyday life smarter and more meaningful."
The firm is increasingly focusing on AI-driven robotics, recently highlighting its Saros Z70 model as the only commercially available robot vacuum to feature an AI-assisted robotic arm.
Emilio Butragueño added that partnering with "top-tier companies" helps the club grow, noting shared values of excellence and leadership.
The Recap
- Roborock signs multi-year global partnership with Real Madrid.
- Roborock named IDC’s number one robotic vacuum brand in 2024.
- Debut at CES in Las Vegas from January 6 to 9.
