Reddit names Stephen Riad as advertising sales chief as growth push continues

Reddit has appointed Stephen Riad as executive vice-president for advertising sales, elevating a senior internal leader as the company looks to build on recent momentum in its ads business.

Riad joined Reddit in 2022 and most recently served as vice-president of global mid-market, small and medium-sized business sales and channel partnerships. During that time, he helped build and scale high-performing sales teams, the company said.

“Stephen is a proven operator and strategic leader who has architected many parts of our sales growth engine,” said Jen Wong, chief operating officer at Reddit. “Reddit ads have become a must-buy for businesses and brands around the world. As we look to unlock our next phase of growth, Stephen is the right leader for our company, our sales team, and this moment.”

Riad said the company’s culture and talent have been central to its recent performance. “Reddit has talented people who have helped make it an unmatched place for brands to connect with consumers,” he said. “Together, our team has delivered record-breaking results over the past few years, and together we will continue to build on that growth in the months and years ahead.”

Before joining Reddit, Riad held senior roles at Google, where he led global strategy, sales, operations and business growth teams, according to the company.

Reddit also said that Mike Romoff, who previously led the company’s advertising business, will depart to begin a new professional chapter in the new year.

The Recap

• Stephen Riad appointed Reddit executive vice president, advertising sales.
• He joined Reddit in 2022 after roles leading sales at Google.
• Mike Romoff will depart to start a new professional chapter.