Reddit launches Max campaigns beta

Reddit has begun a beta of Max campaigns, an automated ad campaign type that uses AI and Reddit Community Intelligence to optimise ad delivery and surface audience insights.

Max campaigns use AI that predicts the value of every ad impression and adjust targeting, creative selection, placements and budget allocation in real time, the company said.

The social media platform, in an announcement, said that Daily Active Uniques (DAUq) rose 19% year-over-year in Q3 2025, and that ad conversions on Reddit have grown by more than 2x year-over-year.

The company said it has alpha tested Max campaigns with over 600 testers across verticals and business sizes.

In one test campaign, the Brooks Running brand recorded a 37% decrease in cost per click and 27% more clicks over a 21-day campaign without manual changes.

Across 17 split tests comparing Max campaigns to advertisers’ business-as-usual campaigns, early testers saw 17% lower CPA and 27% more conversions on average, according to the company.

"We’re not just making ad management faster – we’re making it smarter and tailored to our community,” said Jyoti Vaidee, VP of Ads Product, Reddit.

Vaidee added: “New advertisers are coming to Reddit each day. Our goal is to make their experience as simple and insightful as possible.

Max campaigns empower advertisers to launch high-performing ads in the right places on Reddit, while giving them insight into the audiences they’re reaching.

Top Audience Personas, meanwhile, is a new reporting feature available only in Max campaigns that clusters audiences into personas and shows which personas view and interact with campaigns and what they are interested in now.

The company said these insights combine an advertiser’s campaign performance with Reddit Community Intelligence, which turns Reddit’s 23+ billion posts and comments into structured signals.

The company is launching the Max campaigns beta this week for Traffic and Conversions objectives to select advertisers, with broader access over the coming months.

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Top Audience Persona reporting for Max campaigns will roll out in the coming weeks, Reddit added.

Reddit will also showcase conversations and product demonstrations at CES from Tuesday, 6 January through Thursday, 8 January.

The Recap

• Reddit launches Max campaigns beta for automated ad optimization.
• Alpha tests showed 37% lower cost per click for Brooks.
• Beta opens this week to select advertisers; broader access follows.