PURE hits $100m in annual revenue as rivals report declines
Dating app posts double-digit growth amid wider market contraction
PURE, the dating app based in London, surpassed $100 million in annual gross revenue at the end of 2025, reporting 95% year-on-year growth in registrations and a 46% increase in revenue.
The company said it achieved the growth without relying on billion-dollar marketing budgets, contrasting its performance with Match Group and Bumble, both of which posted declines across the first three quarters of 2025.
According to PURE, Tinder saw revenue fall 14% year-on-year, Bumble dropped 11% and Hinge declined 12%.
The platform said it maintains a 60/40 male-to-female user ratio through targeted marketing and ranks among the top eight grossing lifestyle apps across the United States, France and the United Kingdom.
It placed sixth on Apple’s iOS platform and seventh on Google Play worldwide.
Safety features include Safety Signal, Photo Verification and age verification for UK users.
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Luka Dremelj, chief executive of PURE, said: “Swipe fatigue is redefining the dating app industry. Users want better experiences, leading to genuine connections — not endless swiping. Our feed-based design gives control back to people over their dating journey.”
The company directed users to its website and social media channels for more information.
The Recap
- PURE reached $100 million in annual gross revenue.
- Registrations grew 95 percent year-over-year by end of 2025.
- PURE ranks among top eight grossing lifestyle apps.
