Pulsar launches CLEAR AI platform to assess ad compliance in real time
UK technology company Pulsar has unveiled an agentic AI system designed to assess advertising content for regulatory compliance within minutes.
Pulsar has launched CLEAR, an agentic artificial intelligence platform that evaluates advertising content for regulatory compliance in real time, the company said in a statement.
The system analyses every claim, image and frame within an advertisement using a multi-agent AI architecture combined with a live regulatory knowledge graph, delivering what Pulsar described as transparent and auditable compliance assessments.
Francesco D’Orazio, chief executive of Pulsar, said CLEAR allows brands to move quickly without sacrificing trust or accuracy.
The platform launches with support for UK advertising rules, including the codes overseen by the Advertising Standards Authority, CAP and BCAP. Pulsar said support for US, EU and Asia-Pacific regulatory frameworks will be added later this year.
CLEAR integrates directly into intelligence and creative workflow platforms, including Adobe, Figma, Canva, Workfront and Slack, enabling compliance checks to be embedded into existing creative and approval processes, the company said.
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Pulsar said the platform is aimed at highly regulated sectors, including energy, financial services, healthcare, the public sector and consumer technology, and is already being deployed by several global enterprise advertisers.
CLEAR is available immediately to selected Pulsar customers, the company said.
The Recap
- Pulsar launched CLEAR, an Agentic AI for ad compliance.
- Supports UK ASA, CAP and BCAP codes at launch.
- Available today to select Pulsar customers; integrations with major platforms.
