Polymarket becomes Official Prediction Market Partner of Major League Soccer and Leagues Cup
Multi-year deal will introduce data-driven fan engagement across MLS digital platforms
Soccer United Marketing and Polymarket have announced a multi-year partnership naming the blockchain-based platform an Official Partner of Major League Soccer (MLS) and the Leagues Cup in the United States.
Under the agreement, Polymarket becomes the Official and Exclusive Prediction Market Partner of MLS, the MLS All-Star Game, MLS Cup presented by Audi, and Leagues Cup. The partnership aims to deliver new interactive experiences across MLS digital channels, focused on live match engagement and second-screen activity.
“As soccer’s audience continues to grow and evolve in the U.S., fans are looking for new ways to engage more deeply with the game,” said Shayne Coplan, Founder and Chief Executive of Polymarket.
“Through our partnership with MLS and Leagues Cup, we can surface real-time collective sentiment around key moments, matches, and season-long storylines, giving fans a more interactive, data-driven way to experience the game and engage with the world’s most popular sport.”
Gary Stevenson, Deputy Commissioner of MLS and President of Soccer United Marketing, said: “As MLS continues to grow, innovation remains central to how we engage fans and evolve the league.
Partnering with Polymarket allows us to integrate prediction markets as a new fan engagement format and position MLS as an early leader among global soccer properties.”
The partnership includes integrity safeguards such as independent monitoring of trading activity and collaboration on the types of prediction markets offered.
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The announcement comes as interest in North American football builds ahead of the 2026 FIFA World Cup. The 2026 MLS season begins 21 February with 15 opening-day fixtures, including a headline match between Los Angeles Football Club and reigning MLS Cup champions Inter Miami CF at the Los Angeles Memorial Coliseum.
The following evening features a doubleheader with LA Galaxy hosting New York City FC, followed by Seattle Sounders FC taking on Colorado Rapids.
The Recap
- Polymarket named official partner of MLS and Leagues Cup.
- Partnership makes Polymarket exclusive prediction market partner for MLS competitions.
- 2026 MLS season kicks off 21 February with 15 matches.
