Paris Saint-Germain teams up with Zing Coach app
Paris Saint-Germain will offer player-inspired, AI-driven workouts to its global fanbase.
Paris Saint-Germain has signed a partnership with Zing Coach that runs until 2027 to deliver player-inspired workouts and AI‑customised training to supporters worldwide.
According to the fitness tech company, PSG fans will be able to complete adaptive training plans in the app, track their progress against players from the women’s and men’s teams, access coaching guidance inspired by the club’s staff, and climb leaderboards for chances to win VIP match experiences and signed memorabilia.
The release cited stats claiming 5 billion people globally watch football whilst one third of the world’s population is physically inactive. PSG, meanwhile, are said to have a global reach of over 500 million fans and a combined social media following exceeding 235 million.
“At Paris Saint-Germain, we are constantly striving to create unique connections with our supporters around the world," Richard Heaselgrave, Chief Revenue Officer said.
"By partnering with Zing Coach, we give our fans the opportunity to experience what it’s like to train like an elite athlete and to turn their passion for football into an active commitment to their well-being.
"This marks another step forward in diversifying our activities, as we continue to explore new territories beyond our professional sports.”
Anton Marchanka, CEO at Zing Coach, added: “Partnering with Paris Saint-Germain – the most decorated club in the history of French football – offers access to a vast, global fanbase of potential users.
"Creating a unique opportunity to connect with their club and explore daily workouts shaped around those of their favorite stars, we hope to motivate millions to take the first step in their physical health journey, but to pick up lasting habits that improve their health and quality of life.”
The Recap
- PSG partners with Zing Coach in a deal until 2027.
- Fans can access AI‑driven, player-inspired workouts and track progress.
- Supporters can compete on leaderboards for VIP experiences and memorabilia.
