NFL star Ja’Marr Chase signs as Fabletics’ first professional athlete ambassador
The activewear brand has announced its first official partnership with a professional athlete, naming NFL wide receiver Ja’Marr Chase as the new face of its men’s division.
The collaboration marks a significant expansion for Fabletics Men, which has grown into a $300 million business since its launch in 2020. Chase, a standout for the Cincinnati Bengals, joins comedian Kevin Hart as a primary representative for the brand.
The inaugural collection, titled "Chasing No One", features apparel co-created with Chase that blends his personal style with high-performance technical requirements.
The first instalment of the two-part range is available from today, January 2, with the remaining items scheduled for release in the first week of February.
Fabletics co-founder Don Ressler said: “In partnership with Ja’Marr, we’re ushering in a new era for Fabletics and how we disrupt men’s apparel. This collaboration is about the intersection of peak performance and unmistakable personal style.”
The release debuts "DNA", a new design silhouette used on the Go-To Oversized Hoodie and Sweatpant, which engineers the arch of the Fabletics "F" logo into the physical structure of the clothing.
The collection also includes limited-edition graphic tees featuring a magnolia motif, a nod to Chase’s hometown in Louisiana.
Chase said: “As an athlete, what I wear is not only a reflection of my personal style, but a testament to the importance of how I move on the field, in the gym, and in all aspects of my life.”
Technical innovation remains a focus for the brand’s February drop, which will introduce "GridTech".
This proprietary fabric is designed to provide thermal warmth without adding significant weight, featuring in items such as the GridTech Jogger and Quarter Zip Hoodie.
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The full range includes The One Jogger, The One Short, and The Don Cruiser Jacket, alongside accessories such as The Training Day Beanie and a Convertible Travel Bag.
Fabletics, which was founded in 2013, stated it would share further updates and behind-the-scenes content through its social media channels.
The Recap
- Fabletics launched its first athlete-curated collection with Ja’Marr Chase.
- Collection releases in two parts; second drops first week of February.
- GridTech fabric and second half of collection debut in February.
