New England Patriots adds BigBear.ai to its tech roster

BigBear.ai announced a partnership with the Kraft Group and a marketing partnership as an Official Sponsor of the New England Patriots.

In a statement, the AI company - which is also a provider of "mission-ready" AI for national security and complex enterprise - plans to identify where AI and advanced analytics can be integrated to support faster, more informed decision-making.

“This partnership with the Kraft Group is about turning advanced AI into real-world operational advantage, both on the field and across the business,” said Carl Napoletano, Chief Operating Officer of BigBear.ai.

Michael Israel, Chief Information Officer of the Kraft Group, added: “We’re taking a deliberate approach to understanding how emerging technologies could enhance our operations over time.”

Michael Israel said working with BigBear.ai during the assessment phase will give the Kraft Group deeper insight into its current state and help shape potential technology initiatives.

The Recap

• BigBear.ai partners with Kraft Group and Patriots sponsor.
• Partnership includes marketing sponsorship of the New England Patriots.
• Work begins with an assessment phase to evaluate operations.