Meta sues AI app maker over 'nudify' Facebook and Instagram ads

Facebook and Instagram owner Meta Platforms has filed a lawsuit against an AI software firm that runs a "nudifying" app.

The software company, Joy Timeline, is the developer of the CrushAI app, which according to reports placed over 87,000 adds across Facebook and Instagram in violation of Meta's rules on adult content and harassment.

It filed the suit in Hong Kong, alleging the app developer circumvented Meta systems by routing ads through at least 170 business accounts and over 135 Facebook Pages.

Ads for the service, which enable image manipulation with AI to remove clothes from the subjects of photographs. The app firm promoted, via Meta services, nearly 4,000 links to the so-called 'nudify' app since March, the social media firm claimed.

Its reported that the suit is part of Meta’s broader crackdown on AI apps that enable digital exploitation. Meta also claimed it had improved its detection systems to flag suggestive language and signals linked to such tools.