Fudge-maker drives innovation with AI
- Roly's Fudge Dartmouth uses AI to enhance creativity.
- Owner Matthew Pugh discusses blending tradition with technology.
- Google Workspace with Gemini aids in product development.
Roly's Fudge Dartmouth is leveraging AI technology to innovate its traditional fudge-making process. Owner Matthew Pugh shared insights on how the family-run business is using Google Workspace with Gemini to adapt and thrive.
Pugh emphasised the importance of maintaining tradition while embracing innovation. “For us, there was a slight worry that such a powerful technology might make things impersonal or dilute the human element. But our experience has been the exact opposite,” he said.
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The integration of AI has allowed Roly's Fudge to respond quickly to changing consumer preferences. Pugh noted that researching ingredients for new flavours has become significantly easier, enabling the company to develop products like sugar-free fudge more efficiently.
Looking ahead, Pugh expressed optimism about the future. “Having Gemini at our fingertips has had a profound impact on our way of working,” he stated. This productivity boost allows him to invest more time in mentoring his son and preparing him to lead the business.
