Magna, a crypto infrastructure company, has urged token projects to secure six key external partners before minting, arguing that early alignment can prevent launch-day problems and reduce legal risk.
In a blog post, the company said teams should have legal counsel, a tokenomics adviser, a custody provider, an exchange contact, a distribution infrastructure provider and a smart contract auditor in place before a token is created.
Magna said analysis of 118 token launches in 2025 showed that 84.7% ended the year below their token generation event valuation, with the median project down 71%.
Projects that avoided those outcomes had the right participants aligned before minting, the company said.
“Every decision made at minting is permanent. Chain selection, token standard, initial supply, custody structure, you can migrate and reissue, but you can’t go back,” Magna said.
Magna said legal advisers should confirm token classification and jurisdiction before mint parameters are fixed, while tokenomics advisers should settle supply, allocations and vesting before exchange discussions begin.
Custody arrangements should be live and tested rather than merely selected, the company added, pointing to onboarding timelines that can begin as early as eight months before launch rather than six weeks before.
Magna also highlighted the operational demands of distribution, citing cases in which infrastructure handled 8.9 million submitted accounts and one launch distributed tokens to more than 500,000 stakeholders, including 50,000 recipients on 12-month vesting schedules.
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Recurring launch failures stem from poor coordination rather than a lack of knowledge, Magna said.
Magna positioned itself as part of Kraken 360, which it said offers end-to-end support from the period before a token generation event through later scaling.
The recap
- Magna lists six vendor roles to align before minting tokens.
- 84.7% of 118 token launches fell below TGE valuation.
- Custody onboarding often requires starting at T-8 months lead time.