Leeds-based firm raises £4.1mln for AI-powered performance marketing

ASK BOSCO, an AI marketing platform, has raised £4.1 million new investment to help drive its growth and international expansion.

The platform, created by Leeds-based performance marketing agency Modo25, helps brands, retailers, and agencies consolidate marketing and ecommerce data.

It generates automated reports and AI-powered insights designed to improve the efficiency and performance of advertising.

Proceeds from the funding will help grow ASK BOSCO’s senior technical and sales teams, the company said in a statement, to help drive adoption across agency and e-commerce markets.

It's also intended to support ASK BOSCO's expansion into the United States and support a project to launch a new AI reporting app for Shopify users.

Users of ASK BOSCO can ask an AI tool natural language questions to receive instant insights.

"We’re fired up, ambitious, and ready to take things to the next level," Modo25 founder and CEO John Readman said in a note.

The raise was backed by investment group Gresham House Ventures.

Hamza Rafiq, investment manager at Gresham House Ventures, said ASK BOSCO is solving a real and growing pain point for digital marketers, empowering them to make faster, smarter decisions by leveraging the data they already have.

"With a clear vision and strong momentum across the e-commerce and agency markets, we’re excited to support the ASK BOSCO team as they scale their AI marketing analytics solution.”