Krispy Kreme launches Valentine’s Day collection in themed dozen box
Four limited-edition doughnuts available from 3 February at participating U.S. shops and select retailers
Krispy Kreme, the North Carolina-based doughnut chain, will launch a limited-edition Valentine’s Day collection in a custom dozen box across participating U.S. shops from 3 February.
The range includes three heart-shaped varieties and a special edition of the company’s Original Glazed doughnut called Sprinkled with Love, decorated with buttercream-flavoured frosting and heart sprinkles.
The I Love You a Choco-Lot doughnut is filled with chocolate-flavoured Kreme, dipped in red vanilla icing and topped with a chocolate icing ribbon and bow.
The You're Berry Sweet doughnut is filled with fluffy Kreme™, dipped in strawberry icing, topped with a red vanilla drizzle and an ‘XOXO’ sugar piece.
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Alison Holder, chief brand and product officer at Krispy Kreme, said, “There are so many ways to show love on Valentine’s Day, not to just one person, but to everyone who makes your life a little brighter. This year we took inspiration from classic Valentine’s gifts to create a doughnut collection perfectly made for sharing.”
The company said the collection would be available in-shop and through pickup or delivery on its app and website. A six-pack selection will also be sold at select retailers.
The Recap
- Krispy Kreme launched a four-doughnut Valentine's collection in a themed dozen box.
- Available beginning Tuesday 3 February through Valentine's Day at shops.
- Guests can order in-shop, via the app, website, or select retailers.
