Kraken runs a company-wide dogfooding programme where employees trade on its live platform with real funds in live markets, the company said, and staff custody assets and rely on the same infrastructure clients use.
The practice is rooted in Kraken Culture Explained, authored by co-founder Jesse Powell, and is presented as cultural infrastructure designed to surface everyday operational friction and improve product quality.
The announcement says engineers, compliance, marketing, finance, legal and customer engagement teams are expected to use products and file low-friction reports on issues; "If it impacts the experience, it matters," Andre Lezan Fernandes wrote. The company says reporting requires no identification of the owning team, no perfect bug report, and no judgement about issue size.
Related reading
- Kraken updates maker fee program
- Payward Ramp by Kraken launches on Onramper
- PEPECOIN arrives for trading on Kraken crypto exchange
All new hires are invited to a trading competition after their 1st quarter, with participants provided company-funded capital to practice trading, manage positions, and explore advanced order types. Kraken also operates a Dogfooding Leaderboard that highlights top contributors and pays monthly prizes in crypto.
The announcement frames dogfooding as complementary to formal QA, security audits and testing, embedding lived accountability so builders and clients use the same platform and see the same flows and friction.
The recap
Kraken runs a company-wide dogfooding program for employees.
Participants receive company-funded capital to trade in competition.
New hires join trading competitions after their 1st quarter.