Klaviyo, the marketing automation platform, has formed a strategic partnership with Google to connect its customer data systems with Google's advertising, search and messaging capabilities.
The collaboration is designed to route intent signals captured across Google's platforms into Klaviyo so that brand communications can respond to live customer behaviour rather than rely on static campaign schedules.
Klaviyo said its data platform processes 3.4 billion customer interactions each day across more than 8 billion profiles.
Integrations available under the partnership include Google Ads for audience targeting, a BigQuery connection to centralise Klaviyo data, and image editing tools within Klaviyo's Remix AI feature.
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The companies are also piloting a Rich Communication Services (RCS) for Business experience, a messaging standard that supports richer, app-like interactions over mobile networks, making Klaviyo among the first platforms globally to link a Google Search journey directly to an RCS conversation.
Andrew Bialecki, co-founder and co-chief executive of Klaviyo, said commerce was entering a phase where "software doesn't just execute tasks, it makes decisions."
The recap
- Klaviyo and Google announce strategic partnership to enable autonomous experiences
- Klaviyo Data Platform processes 3.4 billion daily customer interactions
- Google and Klaviyo plan to expand collaboration across AI and data