impact.com launches marketplace for content creators to monetise AI

impact.com, a firm specialising in content monetisation and marketing, has launched Geodesix, which is described as a data marketplace that connects licensed publisher commerce content with AI systems.

The product was developed through Impact Labs to address what the company called a structural imbalance in the AI economy, where large language models increasingly rely on journalists, reviewers and creators.

Industry data shows that AI-generated answer features can reduce user clicks on publisher links by nearly 50%, and some publishers have reported search referral losses of more than 30%, the company noted.

“AI is built on content, but the people who create that content haven’t had a fair way to participate in the value it generates,” said Hanan Maayan, head of Impact Labs and general manager of Geodesix.

“Geodesix creates a simple, transparent way for AI companies to access high-quality publisher content, and for publishers to finally get paid when their work is used.”

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While incubated within impact.com, Geodesix operates independently with its own team and platform, the company added. It is currently available to select customers, with early use cases focused on AI-powered shopping assistants and product recommendation tools.

Impact said it plans to expand into travel, finance and B2B software over time and highlighted that impact.com powers more than 350,000 partnerships.

The Recap

• impact.com launched Geodesix data marketplace for licensed publisher content.
• Industry data shows AI can cut publisher clicks by nearly 50%.
• Geodesix is available to select customers; expansion into other sectors.