Identy.io adds deepfake detection to tackle rise in AI-powered identity fraud
Biometric verification firm says deepfakes now behind 40% of global facial fraud attempts
Identy.io has added deepfake detection to its facial capture technology, aiming to combat a growing wave of artificial intelligence-powered identity fraud.
The company said fraud using generative AI is expected to cost $40 billion in the United States by 2027, up from $12.3 billion in 2023. It reported that losses from deepfake-enabled fraud surpassed $200 million in the first quarter of 2025 alone.
Deepfakes now account for 40% of biometric fraud attempts globally, according to Identy.io.
“When visual evidence can no longer be trusted, it undermines the very foundation of public trust,” said Jesús Aragón, chief executive and co-founder.
“The ability to convincingly fabricate statements from influential leaders, business executives, journalists, celebrities or other subject matter experts poses substantial risks to societal stability and informed decision-making.”
He said integrating deepfake detection into Identy.io’s platform is “a decisive advancement” in addressing these risks.
The company said deepfakes often bypass traditional defences by blending the target’s facial characteristics with a live attacker and using virtual camera software to inject synthetic video.
Related reading
- Buyer’s guide identifies six top voice AI platforms for enterprise deployment in 2026
- Comcast expands high-speed internet access to thousands in rural Pennsylvania
- Thales launches AI Security Fabric
To counter this, Identy.io said it now uses a layered approach combining artificial intelligence-based visual and temporal analysis, detection of camera and software manipulation, and defences against image replays and 3D masks.
The company also warned that deepfake tools are now widely accessible, with free or low-cost software running on standard computers and requiring no advanced skills or specialist equipment.
The Recap
- Identy.io added deepfake detection to its facial capture solution.
- Deepfakes contribute to 40% of biometric fraud attempts globally.
- Generative AI fraud losses projected to reach $40 billion by 2027.
