Hims & Hers to air national Big Game ad highlighting healthcare access gap
Telehealth company’s campaign focuses on inequality and promotes platform-based preventive care
Hims & Hers will air a national advertising spot during the Super Bowl - or as non-NFL-partnered marketers call it, 'the big game on 8 February', calling for broader access to proactive healthcare and drawing attention to persistent disparities in health outcomes.
The company said the campaign highlights an economic gap in life expectancy, citing research that people in the top 1% by income live seven years longer on average than those in the bottom 50% by median household income.
“For too long, the ‘gold standard’ of healthcare has been a well-kept secret for the wealthy,” said Andrew Dudum, co-founder and chief executive of Hims & Hers.
The company said the spot aims to bridge an information gap by showcasing its platform and expanding awareness of preventive and ongoing care services.
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Platform features include Labs by Hims & Hers, which offers tests to track key health markers and enable early cancer detection. The company also offers microdose treatment plans for metabolic conditions and clinician-guided support for testosterone, perimenopause and menopause.
The campaign positions digital health services as a scalable solution to healthcare inequality, promoting what the company describes as “life-changing care” that should be available to everyone.
The Recap
- Hims & Hers will air a national Big Game spot.
- Research cited says top 1% live seven years longer.
- The new spot debuts on 8 February during the Big Game.
