Govee teases CES push on colour accuracy with new RGB lighting challenge

Govee has announced a new initiative, the Govee Challenge Campaign, designed to put colour accuracy at the centre of the smart lighting conversation ahead of CES. According to the company, the campaign will focus on what accurate RGB lighting actually means in modern homes, at a time when colour-rich smart lights are becoming more common and more complex.

The campaign is themed “The Most Accurate RGB Lighting” and is positioned as both a technical and creative exercise, encouraging debate rather than simply product promotion.

Creators and influencers in the spotlight

As part of the challenge, Govee is inviting creators and influencers to explore how colour accuracy should be judged in real-world settings. The aim, the company said, is to move beyond headline specifications and examine how colours appear across different scenes, brightness levels and everyday use cases in smart homes.

By leaning on external voices, Govee appears to be seeking credibility around a concept that is often difficult for consumers to assess, especially when lighting products are marketed using highly saturated visuals that may not reflect typical conditions.

Technology behind the claims

Govee said its recent work has focused on advanced colour management, highlighting its proprietary LuminBlend+ technology as a key component. According to the company, the system is designed to improve how colours are rendered and blended, while maintaining consistency as brightness changes.

The firm also said preserving natural white light performance remains a priority, a common pain point for RGB lighting systems that can struggle to balance vivid colours with accurate whites.

More to come in Las Vegas

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Further details are expected during CES itself, where Govee will host presentations and demonstrations on its show floor. Attendees will be able to see products and learn more about the colour accuracy push at Booth 52812 in the Venetian Expo between 6 and 9 January.

For now, the campaign signals Govee’s intention to frame colour accuracy as a defining metric in the next phase of smart lighting competition.

The Recap

• Govee launches campaign challenging RGB color accuracy ahead of CES.
• Showcased at Booth No. 52812 in the Venetian Expo.
• More details to be revealed at CES 6–9 January.