Google's Doppl launches 'shoppable' feed to its AI fashion app
Doppl is adding a discovery feed that recommends outfits, offers virtual try-on and links to merchants.
Doppl, an experimental AI app from Google Labs, is launching a shoppable fashion discovery feed in the United States, with the aim of 'helping users explore their style'.
The app is available now for people 18+ on iOS and Android, and the new 'shoppable' feed is expected to boost user experience.
Doppl is designed to help users see how new outfits might look on them using virtual try-on features.
The discovery experience includes AI-generated videos of real products and outfit recommendations, and nearly everything users see is shoppable with direct links to merchants, Google explained in a launch announcement.
Recommendations are based on a personalized style profile formed from the preferences users share with Doppl and the items they interact with.
The recap
- Doppl adds a shoppable fashion discovery feed to its app.
- Feed uses AI-generated videos of real products and outfit recommendations.
- Feature available in the U.S. on iOS and Android today.
