Google sign-in screen sets out how user data is used across services
The updated interface lists the purposes for data collection at the point of login, alongside links to privacy controls and tools for managing personal information.
Google is displaying a sign-in screen that explicitly outlines the purposes for which it uses user data, placing a summary of its data practices directly in front of users as they log in.
According to the information shown on the page, Google uses data to deliver and maintain its services, monitor outages, and protect against spam, fraud and abuse. The screen also lists measuring audience engagement and site statistics, developing and improving new services, and delivering and measuring the effectiveness of advertising as core uses of collected data.
The sign-in interface includes an extensive language selection menu, with options such as English (United Kingdom), English (United States), Español (España) and 简体中文, reflecting Google’s global user base and the need to present disclosures consistently across regions.
Users are prompted to select a “More options” link to access additional information about how their data is handled. This section directs users to settings for managing privacy preferences and provides a link to g.co/privacytools, where Google offers tools for reviewing and adjusting data controls.
The presentation of these disclosures at the login stage signals a continued effort by Google to surface data use explanations more prominently, as regulators and users place increasing scrutiny on transparency, consent and control in digital services.
The Recap
- Google sign-in page lists purposes for data use.
- Users can select More options or visit g.co/privacytools.
- Interface offers a long multilingual menu including English and 中文.
