Google is expanding beta access to text guidelines to all advertisers globally across its artificial intelligence product, AI Max, for Search and Performance Max campaigns, starting today.
The move adds a new layer to text customization, which helps match creatives with user intent, and aims to keep messaging on-brand. Google said in an announcement advertisers can now "define specific terms to exclude or concepts to avoid" using plain language, including rules such as “don’t imply our products are cheap” and “don’t use language like ‘only for’.”
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The announcement said brands including BYD are already using the controls in AI Max to scale creative production. It added that BYD "increased leads by 24% at a 26% lower cost," and that text guidelines helped safeguard their brand standards.
Google framed the update as a way to combine advertiser insights with its AI to keep ads aligned across new Search experiences. The company encourages advertisers to get started in AI Max today and said high-quality creatives paired with these controls support continued performance.
The recap
- Beta text guidelines expand to all advertisers globally in AI Max
- BYD reported 24% more leads at 26% lower cost
- Advertisers can get started in AI Max today