Go Brewing secures investment from Rich Roll Enterprises and Listen Ventures
Non-alcoholic beer maker plans expansion across western US amid surging category growth
Go Brewing, a non-alcoholic beer producer based in Naperville, Illinois, has received strategic funding from Rich Roll Enterprises, with a follow-on investment from Chicago-based brand-focused investor Listen Ventures.
The company said the partnership with Rich Roll, described as a bestselling author, ultra-endurance athlete and podcast host, adds both financial backing and cultural relevance to its positioning at the intersection of craft beer and health-oriented lifestyles.
“I was there at the beginning,” said Rich Roll, who joins as an investor.
Go Brewing said it more than doubled revenue for the second consecutive year, growing six times faster than the wider non-alcoholic beer category, which it cited as expanding by 17%.
Founder and chief executive Joe Chura said, “We built this from the garage with one mission: make the best NA beer on the planet.”
The company highlighted high-margin products, a proprietary innovation model that rapidly moves new beer styles into retail, and its direct-to-consumer Beer Club as key growth drivers.
Its beers have received two medals at the 2025 World Beer Cup and were recognised on the drinks platform Untappd with a Lager of the Year award.
Contracts with fitness competition HYROX and continued support from Listen Ventures have helped expand the brand’s footprint. “The moment we stepped foot into their state-of-the-art brewery and taproom, we could feel how every element of the Go experience has been designed,” said Jeff Cantalupo, founder and managing partner at Listen Ventures.
Related reading
- Microsoft and SABC to deliver AI skills training to millions via SABC Plus
- Stripe powers payments for OpenRouter’s AI developer platform
- Dr Martens cites drop in direct-to-consumer promotions as revenue dips
Go Brewing said the fresh capital will support its entry into western and northwestern US markets, where health-conscious consumers are helping to drive demand for alcohol-free alternatives.
Citing global research, the company said the non-alcoholic beer market is projected to rise from $24 billion in 2025 to more than $40 billion by 2035, with US sales growing 17% year-on-year.
The Recap
- Go Brewing received strategic financing from Rich Roll Enterprises.
- Company says it more than doubled revenue for second year.
- Capital will fund expansion in western and northwest markets.
