Entertainment

Fleabag and Traitors creator bought for $1.45bn in Abu Dhabi backed deal

by The Curator

Updated June 02, 2025

Fleabag and Traitors creator bought for $1.45bn in Abu Dhabi backed deal

"Fleabag" and "The Traitors" creator All3Media is to be acquired by RedBird IMI, an Abu Dhabi-backed firm that's also interested in buying The Telegraph newspaper.

Redbird is reportedly buying All3Media, which was previously owned by a Warner Bros vehicle, for around $1.45 billion (£1.15 billion).

All3Media is described as a powerhouse of creativity and innovation, and its flagship shows have received critical acclaim and commercial success in recent years.

Notably, the deal highlights the premium value placed on creators of original content in an era increasingly dominated by content-hungry streaming companies.

Jeff Zucker, a former CNN executive who's associated with RedBird, is predicted to play a role in integrating All3Media within the growing media conglomerate's vision.

This acquisition comes at a time when the media industry is witnessing significant consolidation, with larger entities seeking to bolster their content libraries and production capabilities to meet the surging demand for diverse and high-quality entertainment.

For independent production companies like All3Media, joining forces with larger investment firms can present a lucrative opportunity, in terms of finances, but importantly are seen as necessary to properly fund content creation ambitions.

Explore Bias

The source materials primarily report on the acquisition from a factual and business perspective, with a focus on the implications for the media industry and the strategic value of All3Media's content portfolio.

However, there may be an inherent bias towards the significance of the deal and its positive impact on RedBird IMI's position in the media landscape, potentially underrepresenting the challenges and competitive pressures that come with such high-profile acquisitions.