FINNY raises $17 million in Series A
The investment will help expand engineering, product and go-to-market teams
FINNY, an artificial intelligence-driven sales and prospecting platform for registered investment advisers, has raised $17m in a Series A funding round led by Venrock.
The company said FINNY was launched in March 2024 by Eden Ovadia, Victoria Toli and Theo Janson to address time constraints faced by advisers. It cited research from Cerulli showing that 83 per cent of registered investment advisers report shortages of time and operational support as major barriers to growth.
FINNY said the round included participation from William McNabb, former chairman and chief executive of Vanguard, as well as Activant and Altruist’s Jason Wenk, alongside continued backing from Y Combinator, Maple VC and Crossbeam Ventures. The Series A brings the company to more than $20m in new funding over the past year, following a $4.3m seed round in December 2024.
“FINNY brings together deep technical, product and machine-learning expertise, and their approach reflects the next evolution of advisor-focused technology. We were particularly impressed by the strength of the founding team: three experienced AI engineers with a clear vision and the technical depth to execute it,” said Nick Beim, partner at Venrock.
The company said its platform uses a proprietary “F-Score” matching engine to analyse liquidity events, career changes and other signals in order to identify and prioritise prospective clients. It also automates outreach across email, LinkedIn, voicemail and other channels.
FINNY said the platform has generated an average of $7.7m in new client assets per adviser each year at near-zero customer acquisition cost, helped drive 50 times revenue growth since January 2025 and is used by more than 400 firms on the version released in April.
“FINNY gives advisors of all sizes access to automation that was once only available to the biggest firms,” said Ovadia, co-founder and chief executive of FINNY.
The company said it plans to use the new capital to expand its engineering and product teams, accelerate product development and strengthen go-to-market efforts, with a focus on hiring technical talent to advance its artificial intelligence capabilities.
The Recap
- FINNY raised $17 million in a Series A round.
- Platform generates $7.7 million average new client assets per advisor.
- Company will expand engineering, product and go-to-market teams.
