Fanatics signs multi-year deal with Max Verstappen
Fanatics will run a global online store and trading cards for Max Verstappen, available via verstappen.com as well as the e-commerce firms regular platform.
Fanatics has signed an exclusive multi-year global partnership with F1 star driver Max Verstappen covering e-commerce, licensed sports merchandise and trading cards.
The agreement covers trading cards, including autographs, inscriptions and race-worn relics and e-commerce, Fanatics said in an announcement.
Fanatics offering will feature exclusive collectible cards and shopping at a new global online Verstappen store launching in early 2026.
The company added that Verstappen will become the first active athlete to partner with Fanatics Commerce to open a global online store.
Fanatics will launch a new global ecommerce destination at Verstappen.com with rights to design, manufacture and distribute officially licensed Verstappen merchandise, including apparel, headwear, accessories and special product drops.
“It is great to partner with Fanatics and provide exclusive products and experience to all of my fans, no matter where they are in the world,” Max Verstappen said.
To mark the launch, Fanatics Collectibles released a 1/1 Only1 Verstappen card in the F1 Eccellenza 2025 collection that commemorates Verstappen’s record-breaking lap at Monza and contains an insert of the race suit worn in Monza.
Fanatics said the store will provide fast access to Verstappen products and real-time, on-demand items tied to milestone performances and major race moments.
The Recap
- Fanatics and Max Verstappen sign exclusive multi‑year global partnership.
- New global online Verstappen store launching in early 2026.
- Fanatics released a 1/1 Only1 Verstappen trading card.
