Fanatics partners with leagues for USA 250 patches
Fanatics and major sports properties will feature USA 250 patches on uniforms and fan apparel.
Fanatics has announced it will celebrate America's 250th birthday, placing exclusive USA 250 patches on athlete uniforms and fan apparel during marquee moments of the year.
The collaboration includes the likes of MLB, MLS, NASCAR, NBA, NFL, NHL, UFC and WWE.
The USA 250 patch and logo will appear on athlete uniforms, performance gear or in venues during events such as Super Bowl LX, the NBA Finals, the Stanley Cup Final, all July 4 Major League Baseball games, Minor League Baseball games on July 4, the T-Mobile Home Run Derby and MLB All-Star Game presented by Mastercard in Philadelphia, WrestleMania 42 in Las Vegas, the UFC special event at the White House in June, MLS Opening Weekend and select Zuffa Boxing matches throughout the year.
Fanatics and America250 will also offer a limited assortment of championship fan apparel and headwear featuring the USA 250 patch alongside select team and league logos, the company said.
Related reading
- Bologna FC extends partnership with Fanatics
- Fanatics signs multi-year deal with Max Verstappen
- Dr Martens cites drop in direct-to-consumer promotions as revenue dips
“Sports have always played an important role in America’s rich history, uniting communities and shaping culture," said Fanatics CEO Michael Rubin.
"At Fanatics, we were passionate about finding a meaningful way to honor this incredible milestone with our partners and sports fans."
The Recap
- Fanatics and leagues will place USA 250 patches on uniforms.
- Patches to appear at major events including Super Bowl LX.
- A White House announcement was postponed due to Winter Storm Fern.